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M. Chapoutier

Onshore Cellars - ICONIC Producer

The Chapoutier family can trace their history in the Rhône region back to 1808 but wine making didn’t start until 1879. It wasn’t until the late 1980’s however, under the guidence of Michel Chapoutier, when the quality soared. Now, Chapoutier produces the most diverse and complex wines of the Northern Rhône.

“Michel Chapoutier is dynamic and irrepressible—his approach is damn the torpedoes, full speed ahead. At age 24, he pulled aside his grandfather Marc, who owned 72 percent of the family wine company, M. Chapoutier, and said he could no longer work under the current manager, who happened to be his own father, Max. Michel would stay, but only if he was in charge. With the company struggling, Marc listened and handed control to the young man.”The Wine Spectator

He has spread production all over the Rhône region and produces wines from the best appellations such as Hermitage, Châteauneuf-du-Pape and Côte-Rôtie. But, no matter the location, all wines are crafted with the uttermost attention and respect. Winemaking and vineyard management are the strictest representation of terroir and vintage, making them so profoundly diverse but still holding the Chapoutier finesse throughout.

“It means paying attention to each plot, listening to the world, the environment, anticipating the needs of the earth.” Michel Chapoutier

Not only is Chapoutier iconic for his production of wine, he was also the first wine producer to introduce braille on the label. Michel introduced this after hearing his blind friend, the singer Gilbert Montagné, explain on TV that he needed to take someone into the store with him to identify what wine to buy. This didn’t sit well with Chapoutier, so he put braille on the labels so his friend could have the enjoyment of choosing his own wine!