Whisky was booming and like many others John Duff, Charles Shirres and George Thomson decided to jump on the bandwagon and open a distillery. But they knew their business and invested their 20.000 pounds well: John Duff had been manager of Glendronach and worked at several other distilleries as well. He realized the good chances the site here at Elgin offered with its water sources, barley and the railway next to it. Production started in December 1894 and three years later Duff sold us his companions.
Longmorn was so prosperous that Duff opened a second distillery just next to it: Benriach Distillery. But in 1898 due to the recession of the whisky business and the collapse of wholesale buyers Duff was ruined and sold everything. James Grant took over Longmorn and the successful story of Longmorn as a key whisky in blends begun. When The Glenlivet Distillers Ltd were created in the 1970s, Longmorn merged with the Glenlivet. The capacity of Longmorn was doubled in 1972 and in 1974 as well.
The Chivas and Glenlivet Group was a part of Seagram and with that company the Longmorn Distillery was taken over by Pernod Ricard in December 2001.