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Crown Royal

Nestled along the western shore of Lake Winnipeg in Manitoba lies the small town of Gimli, where a dedicated group of workers give their time and passion to oversee the creation of Crown Royal Fine De Luxe Blended Canadian Whisky. 

In 1939, King George VI and Queen Elizabeth made history when they became the first reigning monarchs to visit Canada, arriving by boat and traveling the vast North American distance by train.

Upon hearing the historic news, a Canadian spirits entrepreneur set out to craft a whisky suited for the Royal Couple – an exceptionally generous gift fit for royalty. With perfection on his mind, he meticulously trialed more than 600 blends before outfitting the final product in a cut-glass decanter and regal purple bag with gold stitching. The whisky he presented to the King and Queen was an exquisitely smooth blend of roughly fifty whiskies which became known, fittingly, as Crown Royal.

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