Historic records show that Calon Segur was in existence as far back as 1147, when it was owned by Monseigneur de Calon, a bishop at the time. Eventually the Medoc property came to be owned by Nicolas Alexandre de Segur.
Passing through generations, the estate became the property of the famous Marquis de Segur. de Segur is an important figure in Bordeaux history, his ownership of numerous top Bordeaux estates of the day, (he also owned Lafite and Latour) but de Segur is credited with uttering the words that spawned the idea behind the heart shaped logo of Calon Segur.
Apparently, de Segur is quoted as saying: “I make my wine at Lafite and Latour, but my heart is in Calon.” That famous saying lives forever on the label of Chateau Calon Segur, where the drawing of a heart is prominently featured on the logo.